The latest installment of Open Forum at 2049 Century Park East, 29th floor, featured Seena Sharp, author of Competitive Intelligence Advantage: How to Minimize Risks, Avoid Surprises, and Grow Your Business in a Changing World.
Seena Sharp’s presentation, “Competitive Intelligence Reveals Growth Opportunities and Crushes Misinformation,” showed how to challenge conventional thinking to learn why the best competitive intelligence is neither about competitors nor is it merely informative, how experience and data often mislead, and what is causing forecasting and prediction to be less reliable than they used to be.
Sharp provided examples showing how the advantage of diligent intelligence promotes successful decision-making for marketing strategy, in all industries from Hollywood to Mars (via rocket manufacturing or immersive simulated experience).
Seena Sharp pioneered the field of competitive intelligence over thirty years ago through her Sharp Market Intelligence program. You can follow her on Twitter @SeenaSharp.
This, along with all of our programs, is viewable on our YouTube Channel. We are cultivating a distinguished and consistently returning audience of professionals. Host Lindsay Clark Ross welcomes your ideas at: [email protected]